Givsly at Cannes Lions 2026
Givsly Hub
The Givsly Hub is our home base at Cannes Lions 2026 and a strategic epicenter for industry leaders. Meet with our team to access key insights proving that shared values are now the primary engine for marketing strategy and meaningful business outcomes.
Values-Based Roundtables
These closed-door, curated sessions gather industry leaders to discuss the topics shaping marketing today, from trust and responsibility to innovation and impact. Join the dialogue to move beyond the stage and help define the future of values-based marketing.
Karaoke for Causes
Karaoke for Causes returns to the Palais Terrace as one of Givsly’s most high-energy Cannes moments. Industry leaders take the stage to raise real donations for nonprofits they care about, turning a classic happy hour into an unforgettable experience rooted in connection, purpose, and impact.
Roundtable Overview
Monday, June 22 - Values as a Performance Engine
Beyond the buzzword
When values actually drive revenue, separating values-washing from commercial outcomes
The values gap
What you say vs. what buyers actually reward — closing the say-do gap
Tuesday, June 23 - Values and AI in tension
Can you scale authenticity?
AI, creativity, and the soul of a brand at near-zero content cost
The accountability gap
Who owns AI-driven decisions in advertising — brand, agency, platform, or model provider?
Wednesday, June 24 - The Next Frontier
Selling in a skeptical market
Trust as the new media channel — ad avoidance, fraud, and declining platform trust
The brave conversations
Open facilitated session — what brands debate internally but never say out loud
Meet The Givsly Team Onsite
Beyond the Palais
Explore how activating on values-based advertising drives results during the world’s most impactful cultural and seasonal milestones.
Thank You to our 2026 Cannes Lions Partners
The Givsly Hub Is Rooted in Sustainable Practices
The Givsly Hub takes extra sustainability measures as a way to showcase how to show up to events like Cannes Lions in a more responsible way. The space aims to share simple changes that can be made across the below categories to be mindful and waste less.
Food & Beverage
Production
Travel & Transport
Energy
Values-Based Advertising
