Values Are an Advantage.
We Amplify Them.
The market has changed and consumer behavior has shifted. Today’s most valuable consumer segments — Gen Z, millennials, and multicultural America — make purchasing decisions based on what a brand stands for, not just what it sells.
The market has changed and consumer behavior has shifted.
Today’s most valuable consumer segments — Gen Z, millennials, and multicultural America — make purchasing decisions based on what a brand stands for, not just what it sells.
How we do it
Data
Access to unique behavioral data on donation and volunteer activity at the 5-digit zip level. Our values-based targeting amplifies your existing audience strategies.
Creative
Our values-based ad formats bring your values to life and drive stronger engagement. These high-impact creative units complement your existing creative assets.
Activation
Seamlessly integrates into your existing digital media buying process. No new workflows. No additional production. Just better results.
Givsly connects your brand with consumers through what they actually care about — driving measurable lifts in attention, engagement, and commercial outcomes.
Values-Based Targeting
- Proprietary intent signals that find your likely consumers based on what motivates them — not just who they are
- No creative change required
- Amplifies existing audience strategies
- Richer consumer intelligence layer
Values-Based Creative
- High-impact overlays that bring your brand values to life — building trust and driving stronger engagement
- No additional production lift
- Complements your existing creative
- Drives brand favorability and recall
Values-Based and Built for Three Core Customers
Agencies
Givsly provides agencies with values-based tools that seamlessly integrate into your current workflow. With Givsly’s values-based advertising solution, agencies can exceed client goals by aligning campaigns with shared brand and consumer values.
Brands
Givsly enables brands to showcase their values directly to their consumers. Givsly’s values-based advertising solution enhances performance for brands' digital campaigns by reaching consumers with shared values.
Publishers
Givsly is partnered with over 30 top media publishers to extend our values-based creative wherever you place media. Our vision is to empower all media partners in the ecosystem to offer these impact creatives, fostering a holistic approach to your media strategy while maximizing impact.
Ready to make values-based marketing a part of your strategy?
