Values Meet Reach
Values-Based Advertising Available on YouTube
The way people decide what to buy has changed. It's no longer just about price or convenience; values are increasingly part of the equation. In a recent study with GWI, we found that 86% of consumers buy from brands that align with their values, and 63% would pay more for a values-aligned brand. Among Gen Z, that number climbs to 79%.
So for advertisers, a new question comes up: Where can you actually reach values-driven consumers at scale, without giving up the performance and brand safety you need? Increasingly, the answer is YouTube.
Why YouTube
YouTube isn't just a video-sharing platform anymore. It's the second-largest search engine behind Google, and it's become a must-buy for media buyers looking to expand their reach. Global Media Insight’s latest report states that more than 60% of shoppers use YouTube to research products before they buy, which gives brands a real opportunity to show their products in action. It's the channel of the moment, and marketers know it: budgets keep shifting to the platform. Here are a few key stats worth noting from Sprout Social:
- YouTube has 2.58 billion monthly active users
- It's the second most popular platform among Gen Z
- 56% of companies plan to invest more in YouTube
Values and Reach Drive Performance
As of today, everything you already love about Givsly's values-based advertising is now available on YouTube. We've officially launched on the platform, giving advertisers a way to combine YouTube's massive reach with targeting based on what audiences actually care about—not just demographics or browsing history. That means brands can layer a values-aligned strategy directly into the place where consumers, especially Gen Z, already spend the most time.
The Givsly Solution
Scale creates the opportunity and Givsly’s three pillars help drive performance:
- Values-Based Targeting: Proprietary zip-level audiences, powered by nonprofit first-party data, let brands connect with values-aligned consumers with precision, not guesswork.
- Values-Based Creative: High-impact overlays turn ordinary video impressions into memorable brand moments, with no added production lift required.
- Seamless Activation: A full-funnel, end-to-end YouTube managed-service solution, activated directly in Google Ads or DV360, so it fits right into the workflows advertisers already use.
Consumers aren't just noticing which brands share their values; they're buying because of it. With Givsly's values-based targeting, creative, and activation now live on YouTube, marketers no longer have to choose between reaching people at scale and reaching the right people. The two now work together on the platform where budgets are already moving.
If values-based advertising has been on your radar, now is the moment to bring it to YouTube.
