Rohit Sahu

Values-Based Advertising Your Most Important Holiday Strategy This holiday season, brands face a simple question: do you want to win a transaction, or do you want to win a customer? The …

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VALUES INTO ACTION WEBINAR How Leading Brands Are Turning Authentic Values Into Performance Today, 86% of consumers say brand values factor into their purchase decisions and 63% will pay more …

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The Persuasion Gap in Political Advertising Why the most important voters are the hardest to reach and how Givsly can help. Every election cycle, political media buyers face the same …

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Why Brand Values Are No Longer Optional New Givsly x GWI research shows values-driven purchasing has hit a tipping point - across every generation, income level, and political …

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America 250: How to Effectively Advertise During this Cultural Moment As we prepare for one of the biggest marketing moments of a generation, is your brand ready ? America turns 250 this …

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Three Reasons Brands Can’t Afford to Ignore Values-Based Advertising this World Cup To succeed in this moment, values-based advertising needs to a part of your strategy. The 2026 FIFA World …

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